“Packaging logo is a mundane task for every logo designers.” I believe every logo designer agrees on this statement. However, it is also the one of the most crucial part the logo design process. A complete logo package should include different variation, sizes and file formats so that the client can use the logo everywhere, whether it’s web or on print.
To simplify the tedious process of logo packaging, I created my own Adobe Illustrator Extension and decided to publish it as an open-source project. Before we dive right into it, here’s how I usually create logo package for clients without the tool.
TL;DR: Here’s an Instagram carousel that summarises this article
Creating Logo Variants
To start, I usually break the logo into three different variations: Full logo, word mark and brandmarks. Full logos are usually used on website, signage and other primary mediums such as packaging. Brandmark comes in handy when the logo is needed on surface with limited space. It is also common to be used on social media profile picture. Wordmark is less commonly used as compared with the other two. Nonetheless, some company might use it for letterheads.
Creating Colour Variations
Colour variations is a crucial aspect for ensuring the versatility of the logo on different background. It also important to maintain the logo consistency when displayed on web and print. Therefore, the exported files should include the logo in CMYK and RGB as well as other variations listed above.
Cleaning up .ai file
Before exporting the file, artboards should be fit to your logo to prevent extra whitespaces in the exported document. This can be done by using the function in Objects > Artboards > Fit to Selected Art in Illustrator. Also, do remember to create outline for the fonts too!
Creating Size Variation
Illustrator has made creating size variation easier with Export for Screens function. To create the logo in different sizes, we can utilise the scale option in File > Export > Export For Screens (alt + ctrl E/ option + command + E). The typical size that I export is 100px, 500px and 1080px.
Both image formats and vector formats should be prepared for the clients. Using Export for Screens, set the file format to SVG, PDF, JPEG and PNG. To export the file formats with 3 different sizes each, we need to click on “+ Add Scale” 12 times (which is not that efficient). Do remember to save the file in .ai and .eps format as well using Save As.. function.
Naming and Structuring The Files
Lastly, don’t forget to organise your file structure so that the client can easily navigate through the files! Here’s how I usually name and structure my files. Digital folder includes the files in RGB colour whereas the files in CMYK are in print.
Too Much Work?
I’ve developed Logo Packer – a free Illustrator plugin that helps you to generate different logo variation and export them with a few clicks. To use the extension, click on the button below!
How to Install
First of all, extract the folder to the following path:
C:\Program Files\Adobe\Adobe Illustrator CC 2019 (your illustrator version)\Support Files\Required\CEP\extensions\
Once it’s placed, enable extension debug mode for Adobe Illustrator:
1. Open Run by pressing ctrl + r.
2. Key in regedit
3. In regedit, navigate to:HKEY_CURRENT_USER/Software/Adobe/CSXS.10 (the version number might be different)
4. Add a new entry called PlayerDebugMode of type “string” with the value of “1”.
In terminal, enter:
defaults write com.adobe.CSXS.10 PlayerDebugMode 1
(The plist file is located at /Users/Library/Preferences/com.adobe.CSXS.10.plist) (the version number might be different)
You’re all set! Now, you can launch the extension by clicking on Window > Extensions > Logo Packer in Illustrator.
Looking For More Free Resources?
Check out my Instagram for more free design resources, tips and inspiration! If you’d like to support Logo Packer for future development, feel free to donate! Any amount is appreciated ✌️.